3 min read

2022’s SaaS Content Shift: The Age of Asynchronous Buying, Selling, and Support

Mandy:

It is a SaaS company’s dream - buyers who don’t need to talk to sales.  

3 min read

5 Tips For A Successful B2B TikTok Account

5 Tips For A Successful B2B TikTok Account

A successful TikTok marketing campaign can help companies reach new markets and connect with their audience on a deeper and more personal level. The viral potential of TikTok is not like any other social media...

2 min read

What is a Marketing Operations team?And Can You Afford To Hire One?

Marketing Operations refers to the people, processes, technology, data, and strategy that drive an organization's marketing efforts. Through all these different roles and factors, the marketing team can operate efficiently and deliver the desired...

9 min read

When to Hire An Agency vs. When to Keep It In-House

Mandy:

5 considerations to make the right choice for your business. 

2 min read

5 Quick Tips For Your Holiday Marketing Campaigns

Adnan Z:

5 Quick Tips For Your Holiday Marketing Campaigns

This time of the year is without a doubt the most competitive ever. As we approach Christmas and the holiday season, business owners like you have a great chance to generate more sales and revenue.

1 min read

Exciting NEW HubSpot Reporting Features

Adnan Z:

Brand new features that are making all the noise…

3 min read

Email Open & Click Rates Are Overrated: 3 Ways To Dig Deeper On Your Email Marketing Campaigns

Jen:

The days of only analyzing two metrics in your email marketing data - open & click rate - are over. Or at least they should be over! Why? Because while these benchmark metrics served us well for a while, they no longer encompass the full picture of...

9 min read

Intro to Intent Data + 4 Ways To Make It Work For You

Mandy:

Understanding intent data: what it does, what it doesn't do, plus four strategies you can use to make intent data work for you.

4 min read

Facebook for Medical Practices: 5 Tips to Get Started

Jen:

I saw a study from 2017 that found that found that 41 percent of health care consumers use social media to decide on their health care providers. My guess is that a few years later that number has only grown. But social media + medical isn't always an...

4 min read

2 Things You Can Tell About an Agency Just By Knowing its HubSpot Partner Tier

Jen:

In your web travels through the B2B inbound marketing space, there's no doubt you've come across agencies touting the fact that they are "HubSpot Partners" or "HubSpot [insert tier level] Partners." Heck, we do it all the time. I'm Jen from Digital...