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Beyond Email Metrics: 3 Insights for Email Marketing
The days of only analyzing two metrics in your email marketing data - open & click rate - are over. Or at least they should be over! Why? Because...
Intro to Intent Data + 4 Ways To Make It Work For You
Understanding intent data: what it does, what it doesn't do, plus four strategies you can use to make intent data work for you.
Facebook for Medical Practices: 5 Tips to Get Started
I saw a study from 2017 that found that found that 41 percent of health care consumers use social media to decide on their health care providers. My...
Assessing Agencies by HubSpot Partner Tier
In your web travels through the B2B inbound marketing space, there's no doubt you've come across agencies touting the fact that they are "HubSpot...
Using the HubSpot Calculation Property to Make Simple Calculations
Ever wanted to know how many deals a particular contact or company has? How about how much revenue has closed from a particular company?
4 min read
Life After the iOS 14 Update – Adapting to the New Normal
When the iOS 14 update was announced, marketers began a months-long collective freakout.
We had become so accustomed to being able...
10 min read
How Does Apple’s Privacy Update Impact Your Marketing Efforts?
The Backstory
Beginning sometime this spring, Apple is rolling out new privacy changes that will ban apps from sharing iPhone user...
1 min read
YouTube As A Marketing Tool
Today I’m brewing up a hot cup of my favorite coffee, a naturally processed Ethiopian! I’m looking forward to telling you a little...
1 min read
Retargeting in a Nutshell
Today I’m brewing a washed Honduran coffee while talking about retargeting. Let’s jump into it!
We’ll start by defining what...
1 min read
The Unsung Hero of Marketing: DATA
Today I’m brewing up a nice, natural coffee blend (one of my favorites!) and going over the importance of knowing how to collect...
1 min read
Why You Need Search Engine Advertising Campaigns For Your Local Business
I’m starting my day with some floral, fruity Ethiopian coffee while I tell you about local search engine marketing.
Search...
1 min read
What Your Digital Marketing Budget Should Look Like CONTINUED
Today we’re going rogue with some Rogue Wave coffee from Canada while I continue my discussion from yesterday about crafting your...