1 min read
Using the HubSpot Calculation Property to Make Simple Calculations
Ever wanted to know how many deals a particular contact or company has? How about how much revenue has closed from a particular company?
4 min read
Life After the iOS 14 Update – Adapting to the New Normal
When the iOS 14 update was announced, marketers began a months-long collective freakout.
We had become so accustomed to being able to track every move that our customers made and then targeting them based on those actions.
We had...
10 min read
How Does Apple’s Privacy Update Impact Your Marketing Efforts?
The Backstory
Beginning sometime this spring, Apple is rolling out new privacy changes that will ban apps from sharing iPhone user behavior with third parties unless users give explicit consent. Every iOS app that wants to “track” a...
1 min read
YouTube As A Marketing Tool
Today I’m brewing up a hot cup of my favorite coffee, a naturally processed Ethiopian! I’m looking forward to telling you a little bit about YouTube,and really looking forward to this brew.
We don’t usually think of YouTube as a search...
1 min read
Retargeting in a Nutshell
Today I’m brewing a washed Honduran coffee while talking about retargeting. Let’s jump into it!
We’ll start by defining what retargeting ads are and what they do. Retargeting ads are the ones that follow you around after you...
1 min read
The Unsung Hero of Marketing: DATA
Today I’m brewing up a nice, natural coffee blend (one of my favorites!) and going over the importance of knowing how to collect and analyze digital marketing data.
If you don’t already utilize Google Analytics then START NOW....
1 min read
Why You Need Search Engine Advertising Campaigns For Your Local Business
I’m starting my day with some floral, fruity Ethiopian coffee while I tell you about local search engine marketing.
Search engine marketing ads are the ones you see on Google when you do a search. Specifically with local...
1 min read
What Your Digital Marketing Budget Should Look Like CONTINUED
Today we’re going rogue with some Rogue Wave coffee from Canada while I continue my discussion from yesterday about crafting your marketing budget.
We’ll start by addressing the two ways that you can pay for your ads.
- CPM (cost...
1 min read
What Your Marketing Budget Should Look Like
Today I’m brewing up an herbal Ethiopian coffee while discussing how much you should be paying for your marketing.
Disclaimer, every company is different, which means each company’s marketing needs will be different as well. I’ll...
1 min read
Search Engine Marketing: It Is For Everyone
We’re starting off the day with a citrusy Honduran coffee and continuing our previous discussion about search engine marketing.
Search engine marketing is extremely effective because the people who utilize search engines have an...