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51 Marketing Hub Automations Your Team Should Know About

     
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    Sales Hub Tutorial: Setting ICP Tiers Automatically in HubSpot

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      It’s Time To Go All-in With The HubSpot CRM Suite

      Featured Image

      HubSpot has it all, but if you aren’t using it all, you may be wasting money. 

      With hubs supporting your organization's major pillars, HubSpot is your best friend for sustainably scaling. It relieves growing pains while identifying further opportunities for you to win. Fewer loose ends, less lost data, minimized miscommunication among teams—it’s all possible with HubSpot. 

      You simply have to know which hubs can handle your vision for the future.

      • Hoping to streamline your sales pipeline? There’s a hub for that. 
      • Looking for an easier way to create and update a data-driven website? There’s a hub for that.
      • Needing nitty-gritty, dev-friendly business process optimization? There’s a hub for that.
      • Wanting a little bit of everything? Well, we’ll get to that...

       

      Though each hub has its own unique offerings for business enhancement, HubSpot is so much more than the sum of its parts. It’s more than a CRM. It’s more than a sales tool or an automation enabler.

      The magic lies in how you stack HubSpot’s offerings to build an unshakable foundation for your growth. 

      HubSpot is a one-stop shop for organizing, implementing, and analyzing your business growth plan - if you engage the power of all five hubs. 

       

       

      Can’t decide on a Hub? You don’t have to!

       

      You might find it hard to choose just one or two hubs to enable your growth plan. There are certainly some dynamic duos in the mix that go together like peanut butter and jelly. 

      Take, for example, the Sales and Marketing Hubs that, when used together, make onboarding new customers and keeping them engaged way smoother than your old method of team-to-team transfers. 

      Or the CMS and Service Hubs: a pair that keeps the user experience at the forefront of your website design, from the building stage and through every optimization sprint.

      Finding the right combination of hubs to scale your business is tricky. Opting for only a few hubs means weighing which teams need organized, centralized, easy-to-use tools that enable their success. Chances are, every department can benefit from what HubSpot has to offer.

      Maybe the right choice for your business is not to choose at all. Why compromise?

      Just when you thought HubSpot couldn’t get any better, it combined all the goodness of its separate hubs into one super-powered suite. Known as the CRM Suite, this massive bundle combines all of HubSpot’s free tools under one big umbrella with all five hubs for a single (massively) discounted price. 

       

      Blog images for HubSpot Hubs (3)

       

      Why go all in

       

      We get it: It feels like a huge leap to go from one or two hubs to the whole kit and caboodle. From a budget perspective alone, the decision may not seem feasible, but trust us: it’s worth it.

      Why limit yourself to one hub when the CRM Suite gives you complete control? 

      Before you start buying one hub at a time, consider all the ways that going all in could actually amplify HubSpot’s benefits for your business.

       

      1️⃣ It’s even more affordable.


      Let’s address the elephant in the room: cold hard cash. 

      More hubs = more money, right? 

      That statement is both correct and incorrect in a number of ways.

      While HubSpot always offers a stellar value proposition regardless of which hubs you choose, going for the entire HubSpot suite promises even more bang for your buck. 

      Month to month, you could be saving about 55% with the CRM Suite instead of picking up the hubs à la carte on the Professional package level.

      The savings could amount to even more than that if you have a lot of sales or services seats, or an abundance of marketing contacts, too.

      That said, the CRM Suite grows with you. As your team and business expand, opting for the CRM Suite can save you more than $10,000 annually.  


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      Though you may spend more on the Suite than you would a single hub, you’re saving buckets by going for the whole set. To put it into perspective, the CRM Suite costs less each month than if you were to buy only the Marketing and Operations Hubs à la carte.

      The investment is worth it, too. 

      According to data from more than 100,000 of its customers in 2021, HubSpot found that Marketing Hub customers saw an average of 181% increase in website traffic as well as a 159% increase in inbound leads one year after purchasing HubSpot. Sales Hub customers experienced, on average, a 92% increase in deals closed-won and 41% increase in deal close rate one year after purchasing HubSpot.

      Put those ROI impacts together, and two of your five hubs just might pay for the whole Suite in year one. 

       

      2️⃣ Moving customers through the pipeline becomes seamless.

       

      If you thought the Service Hub put customers first, the CRM Suite takes it to a whole new level.

      Gartner reports that 74% of respondents to its 2022 dynamic customer engagement survey say creating a seamless customer journey across assisted and self-service channels is “important” or “very important.” But with siloed teams using different platforms to organize workflows, it’s no wonder customers feel a disconnect as they progress through your pipeline.

      One of the major pain points HubSpot solves for thousands of businesses is an overwhelming amount of disjointed tools. Using the CRM Suite brings all your teams into the same workspace to manage customer profiles, communications, and creative optimization. 

      The Suite allows for diligent, granular insights to be shared across departments, but all your customer sees is a unified experience without headaches, slowdowns, or speed bumps. 

      They go from:

      Being targeted by your marketing team with customized workflows of content

      to ➡️

      Warmed-up interactions with a sales rep who already knows their needs

      Demo calls and live chats with your sales team

      to ➡️

      A smooth onboarding experience with customer service

      Casually browsing your adaptive website

      to ➡️

      Real-time interactions with CS reps to get their questions answered

      Exploring your blog and trying a few products

      to ➡️

      Receiving smart content based on their interests 

       

      Your opportunities to delight customers go through the roof when you unite your teams in the CRM Suite. Not to mention the positive internal experience of fewer feuds between teams and tools! With everything in one place, everybody wins.

       

      3️⃣ Full-scale business harmony is a reality.


      The goals you’ve set for your business are more attainable than you think, and the right tools can accelerate your scale. HubSpot’s CRM Suite puts all the right tools in your hands right away. 

      There’s no denying each individual hub’s power for organizing and optimizing. The unfortunate result of that, though, comes when you opt to cherry pick which hubs you use. Incongruent growth across your teams can deepen departmental divides and actually worsen some of the problems HubSpot usually solves.

      Consider your marketing team, for example: Equipping them with the Marketing Hub will make it easier for them to create and disseminate strategic content to a highly targeted or segmented audience, automatically.

      When they achieve the 159% increase in inbound leads we talked about earlier, will your sales team be able to keep up, or will you lose leads due to disorientation?

      And now the marketing team is pressuring your web development team to implement website updates faster based on the engagement data they are collecting. Unfortunately, your current setup doesn’t incorporate smart content that can funnel users according to their profile data.

      As your volume grows, will your existing processes be enough to handle the increase? Perhaps enabled with the Operations Hub, you could take manual data cleanup off someone’s plate, automate repetitive tasks, and maintain your momentum without missing a beat. 

      Suddenly, the dominos are falling and your investment in one hub cannot be justified without another and another.

      If you’re going to need all of the hubs anyway, start with CRM Suite from Day 1. It’s the best thing you can do for your teams and your budget.

       

      Blog images for HubSpot Hubs

      (source HubSpot)

       

      Find your HubSpot sweet spot

      Ultimately, enabling your entire business with HubSpot’s unstoppable tools promises balanced growth throughout your organization. The CRM Suite is the ultimate way to kick off that expansion for your business. You will position your entire organization on a trajectory of success with easy-to-implement tools, actionable analytics, and unified management. 

      But it’s a big step.

      Enter the limitless world of HubSpot CRM Suite with a tour guide who has seen it all, used all the features, and knows all the tricks for working around the beginner blues. 

       

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