Transforming Advocacy with a HubSpot Canvassing App: A Case Study
What are common challenges faced by Advocacy Organizations?
Advocacy organizations historically grapple with integrating effective canvassing...
A HubSpot Partner and Google Partner agency offering marketing automation services, digital marketing, and CRM customization for businesses of all sizes.
3 min read
Mandy : Jan 10, 2022 7:00:00 AM
It is a SaaS company’s dream - buyers who don’t need to talk to sales.
Most people hear that and think it’s not possible. They think things like:
“Our product is too complicated and feature-rich to be understood and purchased without discovery, demos, etc.”
“My sales team helps people to understand the problems that our product solves. We can’t do that without them.”
While these concerns are valid, the view that content can’t provide a majority (or all) of this support means that you may never have seen a solid content strategy at play.
So let’s look at how quality tutorials can supercharge your 2022 content strategy and make your product stand out among asynchronous SaaS buyers this year.
Tutorials get a bad rap, and for good reason. Most companies do not use them properly and do not make them better than speaking to a live person.
Humans, by nature, will do what is easiest and what introduces the least friction.
This means that if your clients or potential customers are not using your tutorials, you’re not making it easy and frictionless.
So where does it often go wrong with SaaS tutorials?
If you’re seeing yourself in the above, I have good news for you - fixing your tutorial problem is easier than you might think! I’ll cover all of the considerations you need to make to build your 2022 strategy below. Plus, I’ll suggest the coolest tool out there to solve all of your tutorial problems.
But first, let’s talk about why getting your tutorials right is crucial to your revenue success.
Typically, SaaS companies use tutorials and guides for post-sale questions and perhaps onboarding if they have a manager or director of customer education.
Rarely do you find a SaaS company using tutorials well during the presale and selling process.
Here is what those companies are missing out on:
Do you have to train your customers on how to find and use your tutorials? Yes.
But would you rather teach a customer to fish or give them a fish? Fact is, you’re missing out on opportunities across your full funnel if you are not using tutorials to do the above for your SaaS product.
It will take time and effort to put this plan together but the ROI will be better than any campaign you have created before…which should say a lot coming from the owner of a marketing agency!
Here are the things you need to consider before building out your tutorial strategy:
Give people what they want. Consumers are more savvy than ever. The pandemic has made all of us professional online, async buyers, so meet people where they are at.
Pick an area to start building your tutorials.
Sign up for iorad - the best tutorial tool I have seen (trusted by Zoom, DoorDash, and more!)
Get outsourced help if you have the resources to do so in order to complete this most important task quickly.
But whatever you do, make it easier for your customers to buy and engage via tutorials!
Advocacy organizations historically grapple with integrating effective canvassing...
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