Your B2B Strategy Needs Intent Data - Do You Know How to Use It?
Any marketer worth their salt has heard of intent data as a whole but very few understand the finer details and how to use it.
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Any marketer worth their salt has heard of intent data as a whole but very few understand the finer details and how to use it.
Understanding intent data: what it does, what it doesn't do, plus four strategies you can use to make intent data work for you.