3 min read
2022’s SaaS Content Shift: The Age of Asynchronous Buying, Selling, and Support
It is a SaaS company’s dream - buyers who don’t need to talk to sales.
Google Ads
4 min read
Life After the iOS 14 Update – Adapting to the New Normal
When the iOS 14 update was announced, marketers began a months-long collective freakout.
We had become so accustomed to being able to track every move that our customers made and then targeting them based on those actions.
We had...
1 min read
Retargeting in a Nutshell
Today I’m brewing a washed Honduran coffee while talking about retargeting. Let’s jump into it!
We’ll start by defining what retargeting ads are and what they do. Retargeting ads are the ones that follow you around after you...
1 min read
Why You Need Search Engine Advertising Campaigns For Your Local Business
I’m starting my day with some floral, fruity Ethiopian coffee while I tell you about local search engine marketing.
Search engine marketing ads are the ones you see on Google when you do a search. Specifically with local...
1 min read
Search Engine Marketing: It Is For Everyone
We’re starting off the day with a citrusy Honduran coffee and continuing our previous discussion about search engine marketing.
Search engine marketing is extremely effective because the people who utilize search engines have an...
1 min read
Let’s Talk SEO
Today’s brew is bringing us fermented flavors and optimal search strategies. Let’s talk SEO!
SEO stands for Search Engine Optimization. This is what we use to find information online with platforms like Google, Bing, and Yahoo.
1 min read
How Marketing Campaigns Are Like Throwing a Party
Today I’m drinking a washed Columbian coffee while discussing the “three C’s” of running a digital marketing campaign. The three C’s for marketing are the same C’s you’ll want to remember if you’re throwing a holiday party. You want to...