5 Quick Tips For Your Holiday Marketing Campaigns
This time of the year is without a doubt the most competitive ever. As we approach Christmas and the holiday season, business owners like you have a great chance to generate more sales and revenue.
While creating a successful holiday strategy can seem daunting, here are some tips to make your holiday marketing efforts successful.
1) Start Early
Getting your holiday marketing done early can undoubtedly pay off profitably. Your holiday marketing success depends on being proactive and anticipating your customers' needs. As they say, the early bird gets the worm.
Several consumer surveys indicate that most people plan to complete their holiday shopping before December. Around 24% of individuals plan to complete it within the first two weeks of December. So that leaves a mere 17% of consumers with time until the 15th or later to finish their shopping.
2) Which Campaigns Worked Earlier?
You always have the opportunity to learn and prepare from past successes, no matter how many curveballs life throws your way. Based on statistics from previous years, identify where you performed well and where you could improve. You will avoid making the same mistakes if you review your earlier strategies and campaigns.
Consider looking at customer data as well as performance statistics. What changes have occurred in your customer base over the past year? Which demographics dominate the customer base? How does the customer base value your business? You can craft holiday messaging that resonates with your ideal customer by understanding the above elements.
3) Use Email Marketing
Good ol’ email marketing is here to stay. And why not? Email Marketing has shown to bring an ROI of 3800% for businesses in the US. Which means every dollar spent on email marketing reap $38 back in return. That’s astonishing!
Retailers rely on emails to convey promotions and deals to consumers during the holiday season.
Develop a strategy that keeps your business top of mind throughout the season through a channel they are using to complete their holiday shopping, which is email marketing.
The holiday shopping season is the perfect time to leverage email marketing to draw customers to your online store. You should ensure your email campaigns give you an edge over your competitors by clarifying the benefits of shopping with you.
Getting customers in through the door is only half the battle. As a result of cart abandonment and the rise in competition, the holiday season can be stressful for retailers who have trouble keeping up with the changing behavior of their customers.
4) Get Social
Knowing your target audience is critical to a successful holiday marketing campaign. Social media plays an integral part in how people shop for holiday presents, so making sure you use it as part of your holiday marketing strategy is essential. As a result, social media platforms can prove to be a valuable tool.
Researchers found that 72% of those surveyed use social media to find information. Using social media marketing and an influencer strategy can help make your campaign more successful.
Utilise an influencer strategy that carries over into the holidays to make your presence known to social media users. There are numerous ways for brands to interact with their customers during the holidays, including Facebook, Instagram, Twitter, TikTok, and sometimes even LinkedIn.
5) Referral Program
Develop a festive holiday referral program to encourage more people to buy your products. Business owners continue to use word-of-mouth to grow their sales.
It would be best if you considered creating a holiday referral program to encourage loyal customers to refer their friends, families, and neighbors. Almost 80% of people say they will ask friends and family for guidance before spending this holiday season. Your holiday marketing strategy can benefit from this.
A holiday referral program can increase your customer base and help your business leverage word-of-mouth marketing.
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