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51 Marketing Hub Automations Your Team Should Know About

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    Sales Hub Tutorial: Setting ICP Tiers Automatically in HubSpot

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      1 min read

      Retargeting in a Nutshell

      Picture of Mandy Mandy : Dec 9, 2020 4:04:53 AM

      Facebook Marketing Retargeting Ads Google Adwords Facebook Ads Digital Marketing Marketing Strategies Remarketing Google Ads
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      Today I’m brewing a washed Honduran coffee while talking about retargeting. Let’s jump into it!

      We’ll start by defining what retargeting ads are and what they do. Retargeting ads are the ones that follow you around after you leave a website. They often have relevance to other websites you’re visiting or ads you’re clicking on.

      The main way that marketers retarget is by putting cookies on your browser. That’s why you’ll often see pop-ups asking you to allow cookies when you visit a webpage.

      Marketers can also retarget per particular page that you visit. They can personalize their ads towards what you were looking at or interested in. This increases the likelihood that you will respond to the advertisement, or at least give it a click. The more personalized an ad is, the more we feel like it’s specifically for us (and in this case, it is!).

      There are also retargeting ads for people who made it through a website process (like a form or a donation submission), but never completed the process or hit submit. These ads will reconnect with that person and persuade them to finish what they started.

      Retargeting ads can be very helpful for any business. They increase conversions, the cost per click (CPM) is generally very low, and can be used in paid or organic advertising. I highly recommend utilizing this tool and seeing where it can take you. Enjoy your retargeting!

      Sales Hub Is An Undercover Donation-Driving Superstar For Your NPO

      Picture of Aurora Aurora : Jun 29, 2022 7:00:00 AM

      Is your nonprofit looking to leap from spreadsheet-run to technology-powered? You need the HubSpot Sales Hub. Learn how this single tool can give...

      HubSpot Nonprofits NPOs Nonprofit Digital Strategy Sales Hub Donation Growth for NPOs

      Back to Basics: Defining Marketing Strategies & the HubSpot Tools That Enable Them

      Picture of Melissa Melissa : Jun 22, 2022 9:45:50 AM

      Marketing can get complicated fast, especially when you’re a multichannel, multiple audience kind of company. But sometimes it's best to take a step...

      Digital Marketing ABM Growth Marketing Lead Generation Inbound Marketing Demand Generation Performance Marketing HubSpot Tools

      Automate Donor Engagement In HubSpot: The 5-Step Guide for NPOs

      Picture of Aurora Aurora : Jun 14, 2022 7:00:00 AM

      Creating meaningful, 1:1 engagement with donors (or potential donors) doesn't have to be complicated. We’re sharing how, using HubSpot, nonprofits...

      HubSpot Nonprofits NPOs Donor Engagement Hubspot Personalization Automation