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51 Marketing Hub Automations Your Team Should Know About

     

    Sales Hub Tutorial: Setting ICP Tiers Automatically in HubSpot

      Mandy

      5 min read

      Your B2B Strategy Needs Intent Data - Do You Know How to Use It?

      Any marketer worth their salt has heard of intent data as a whole but very few understand the finer details and how to use it.

      11 min read

      Marketing Is Broken. So Now What?

      Digital marketers are under a LOT of pressure these days. As we have always been, we're constantly inundated with fresh ideas, new platforms, and innovative technologies to take advantage of. But in addition to that, those of us working with high-flying...

      3 min read

      2022’s SaaS Content Shift: The Age of Asynchronous Buying, Selling, and Support

      It is a SaaS company’s dream - buyers who don’t need to talk to sales.  

      9 min read

      When to Hire An Agency vs. When to Keep It In-House

      5 considerations to make the right choice for your business. 

      9 min read

      Intro to Intent Data + 4 Ways To Make It Work For You

      Understanding intent data: what it does, what it doesn't do, plus four strategies you can use to make intent data work for you.

      4 min read

      Life After the iOS 14 Update – Adapting to the New Normal

      When the iOS 14 update was announced, marketers began a months-long collective freakout.

      We had become so accustomed to being able to track every move that our customers made and then targeting them based on those actions.

      We had...

      10 min read

      How Does Apple’s Privacy Update Impact Your Marketing Efforts?

      The Backstory

      Beginning sometime this spring, Apple is rolling out new privacy changes that will ban apps from sharing iPhone user behavior with third parties unless users give explicit consent. Every iOS app that wants to “track” a...

      1 min read

      YouTube As A Marketing Tool

      Today I’m brewing up a hot cup of my favorite coffee, a naturally processed Ethiopian! I’m looking forward to telling you a little bit about YouTube,and really looking forward to this brew.

      We don’t usually think of YouTube as a search...

      1 min read

      Retargeting in a Nutshell

      Today I’m brewing a washed Honduran coffee while talking about retargeting. Let’s jump into it!

      We’ll start by defining what retargeting ads are and what they do. Retargeting ads are the ones that follow you around after you...

      1 min read

      The Unsung Hero of Marketing: DATA

      Today I’m brewing up a nice, natural coffee blend (one of my favorites!) and going over the importance of knowing how to collect and analyze digital marketing data.

      If you don’t already utilize Google Analytics then START NOW....