Thanks for joining me on this 24-day series of Monday Morning Marketing. Here we’ll sample decadent coffees while discussing important topics that I think everyone should know about digital marketing.
Today we’re taking a dive into geofencing and geofarming. Let’s get into the basic definitions.
This type of marketing targets people who come within a given boundary point. This allows digital marketers to reach people who are currently at or have previously been within this fixed perimeter.
Now that you have an understanding of what geofencing and geofarming is, watch the video to get more ideas about how you can start using these (possibly creepy!) techniques to reach your audience.
Happy Monday!