There’s a lot of advice and complicated tech out there that's purported to make webinars great again. Tired of all the hype with no results? Here’s a much simpler way to plan and execute great webinars that people get excited about, all powered by HubSpot. Grab some ideas here and make your next webinar your best, most engaging yet!
You may ask — are webinars still worth it? We’re long past social distancing; certainly we can now hold in-person events that are easily more engaging…right?
Sure you can. But when they’re done right, webinars can be a powerful marketing + sales tool that’s hard to match with an in-person event.
These recent webinar stats also paint an optimistic picture for anyone still on the fence:
Read on as we drill down on some tips, strategies, and HubSpot resources to help you host your next (awesome!) webinar.
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HubSpot and GoToWebinar teamed up to bring you the ultimate webinar planning kit that can help you create a compelling, effective webinar that will engage potential customers and drive lead generation. |
Check Out These HubSpot-Powered Webinar Strategies 🔎✨
If you’ve already hosted a webinar or two but are looking for more effective ways to make it an engine to drive conversion and increase sales, try these tips!
When prepping for a webinar, you’ll want your hands and time free from admin so you can focus on more impactful activities, like getting on the phone with potential attendees, meeting your guests or co-hosts, answering queries from potential attendees, creating slides, etc.
So leave the tedious manual work to your CRM and leverage HubSpot’s no-code, set-and-forget workflows to do your webinar admin for you!
Check out these videos for webinar workflow how-to’s:
This quick video shows you how to simplify the process of enrolling contacts in your webinar. Invite with a simple click of a button, track who’s going and who’s not, and more!
Want to send automated emails to invite leads to your webinar? Cross that off your to-do list with HubSpot! This quick Digital Reach session shows you what you can automate (including automated emails) and how to set them up in HubSpot.
According to Webinar Software, 70% of marketers have integrated their webinar software with their CRM or marketing automation platform or both because…why jump through multiple tools when you can work from one CRM?
Whether you prefer to work on Zoom, GoToWebinar, or On24, you can start working seamlessly on one platform, take advantage of HubSpot’s tools, and capture your contacts within your CRM by connecting them with HubSpot. Explore webinar platform + HubSpot integrations here.
While webinar is a perfectly acceptable term, you can catch your audience’s attention even more by calling it by another, catchier name, depending on what’s appropriate. Here are some other alternatives:
You can also whip up some clever webinar titles. Take a page from HubSpot’s playbook and find some catchy webinar name suggestions here: The Catchiest Webinar Titles We've Seen, Plus How to Make Your Own
A responsive webinar landing page can help your webinar pop up on Google for interested searchers. With forms built into your landing page, you'v created a great source of organic traffic.
HubSpot makes it easy for you to do all of the above. Start with these resources:
Creating Landing Pages in HubSpot
But — as always, practice quality over quantity. Sure, you can cast a wide net, but it’s better to attract the right group of people who can take home more value from your webinar and will become your brand's evangelists.
Use HubSpot’s powerful segmentation tools to help you find and attract the audience for your webinar’s intended purpose.
Start segmenting your prospects with this HubSpot resource: Customer Segmentation: How to Effectively Segment Users & Clients.
While participants will usually be satisfied when they find your webinar content helpful and insightful, they’ll be even happier to receive something in return for their time.
You can offer certificates of completion, professional development hours, or continuing education credits.
For VIP attendees, you can go the extra mile by sending gifts! We love using Postal.io for exactly this purpose. Its integration with HubSpot is an excellent tool for seamless, personalized gifting.
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🚨Need a little help?🆘 HubSpot has awesome webinar-enhancing tools right at your fingertips. If you know how to use them! The team at Digital Reach is only a click away if you need any help. Let’s talk! |
Who Are We And Why Are We Equipped To Help You?
Digital Reach Online Solutions is a Diamond HubSpot Partner 💎 agency and was recently awarded by CIO Review as one of the Top 20 Most Promising HubSpot Providers of 2022! If you have webinar questions - especially those around making HubSpot do the heavy lifting for you - get in touch! 🔗 https://www.digitalreachos.com/ 🚀