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51 Marketing Hub Automations Your Team Should Know About

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    Sales Hub Tutorial: Setting ICP Tiers Automatically in HubSpot

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      What Your Digital Marketing Budget Should Look Like CONTINUED

      Picture of Mandy Mandy : Dec 6, 2020 2:33:08 AM

      CPA Budget Management Ad Budget Digital Marketing Marketing Strategies
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      Today we’re going rogue with some Rogue Wave coffee from Canada while I continue my discussion from yesterday about crafting your marketing budget.

      We’ll start by addressing the two ways that you can pay for your ads.

      1. CPM (cost per mille): This better translates to “cost per thousand” and means that you will be billed per every 1,000 impressions your ad receives.
      2. CPC (cost per click): Also known as “pay per click,” as it sounds, this means that you will be billed for every click on your ad.

      Next, let’s talk about the objective. What is your campaign objective? It’s important to have a game plan for your campaign and answer questions like how long will your campaign run for? How many retargeting audiences will you have?

      These questions are vital because it will determine the frequency that your advertisement will need to run. So, for example, if your campaign is only lasting for two weeks, you’ll want your ad displayed as much as people so that people will notice it and have a sense of urgency to buy into whatever you’re marketing. If your campaign is lasting for a few months, on the other hand, you won’t want to overwhelm your audience with the same ad over and over and over again until they eventually block the annoying ad. We need to be respectful towards our audience.

      You also need to take into account the size of your audience to get a better idea of what your ad spending should be.

      You can configure a lot of this traffic information by running your analytics programs and industry standards. This will give you an idea of how much money will be needed for your campaign to be effective. Many people who neglect this step end up failing at their campaign because they misjudge their budgets. Don’t be that person, budget based on the information being provided to you!

      Meeting Your Match: How to Choose a HubSpot Co-Seller

      Picture of Melissa Melissa Aug 2, 2022 7:00:00 AM

      Reps who connect with a co-seller stand to outperform their counterparts, but not all partners are created equally.

      Why risk picking a dud?

      These...

      HubSpot Partner HubSpot Co-Seller

      It’s Time To Go All-in With The HubSpot CRM Suite

      Picture of Melissa Melissa Jul 19, 2022 12:17:59 PM

      HubSpot has it all, but if you aren’t using it all, you may be wasting money. 

      HubSpot Hubspot CRM Services Hub Operations Hub Sales Hub Marketing Hub CMS Hub

      3 HubSpot Workflows Every Sales Team Needs

      Picture of Melissa Melissa Jul 19, 2022 7:30:00 AM

      The success of your sales team is the lynchpin in your entire enterprise’s achievement. No pressure, right? But when salespeople are bogged down by...

      HubSpot Workflows