April was a HUGE month for anyone in content and inbound marketing — HubSpot launched a revamped version of their CMS Hub, now called Content Hub. This isn't just a simple name change, it showcases HubSpot's focus on leveraging a full suite of AI features yet unavailable in similar CMS platforms, completely changing the content management game.
HubSpot Content Hub is packed with new AI features designed to make creating and managing content easier. Here are some highlights:
HubSpot also added features to help with global marketing and keeping your brand consistent, like AI translations and a "Brand Voice" tool. Plus, there's a new Content Library, Content Approvals for teams, and ways to easily embed content anywhere.
Here's the best part: Content Hub integrates seamlessly with HubSpot's Marketing+ Bundle. This combines the power of their marketing tools with Content Hub's features at a good price. This makes it easier to manage your content from start to finish, from creating it to delivering personalized experiences to customers.
WordPress is still a popular option for content management, especially because you can customize it exactly how you want, offering a huge selection of plugins that add extra features (one of the main reasons why it shot to superstardom in the content marketing world in the first place).
However, keeping up with the latest content marketing trends can be a challenge with WordPress.
For example, it doesn't have built-in AI features, advanced analytics, or integrated CRM capabilities. To get those features, you'd need to use extra plugins, which can be a hassle to manage and can add to your costs.
The best platform depends on your business needs. Here's a breakdown:
While both the revamped Content Hub and the ‘ol reliable WordPress offer solutions for content management, the ideal CMS depends on your specific goals.
Let’s sum it up, shall we?
HubSpot Content Hub shines for businesses seeking:
HubSpot's AI features streamline content creation and management, saving you time and resources.
Content Hub integrates effortlessly with the HubSpot Marketing+ Bundle, providing a unified platform for all your marketing needs.
HubSpot's built-in CRM integration lets you personalize content journeys for a deeper customer connection.
The secure and scalable platform grows with your business, eliminating the need for complex plugin management.
WordPress remains a viable option for:
For those with the technical expertise, WordPress offers extensive customization options for a truly unique online presence.
While HubSpot offers a transparent pricing model, WordPress's free core software can be attractive for businesses on a tight budget, but the costs of add-ons and other required plugins need to be considered in the long run.
Our team of HubSpot Whisperers are here to help you every step of the way — from onboarding and implementation to content strategy and ongoing management, we can help you design and execute a content marketing plan that drives results.
Contact us today for a free consultation! We’re excited to discuss your specific needs and goals and show you how the revamped Content Hub can empower your content marketing strategy (or we can just talk shop about how great Content Hub is, in general!).