HubSpot's All-New Content Hub vs. WordPress — A 2024 Perspective

April was a HUGE month for anyone in content and inbound marketing — HubSpot launched a revamped version of their CMS Hub, now called Content Hub. This isn't just a simple name change, it showcases HubSpot's focus on leveraging a full suite of AI features yet unavailable in similar CMS platforms, completely changing the content management game. 

What's New with HubSpot Content Hub?

HubSpot Content Hub is packed with new AI features designed to make creating and managing content easier. Here are some highlights:

• AI Blog Post Generator: Stuck for ideas? This tool helps you create blog posts faster.
• Image Generation: No need for expensive stock photos – generate images to go with your content.
• Website Assistant: Get help with tasks like optimizing your website for search engines.
• Content Remix: Easily repurpose existing content into new formats.

HubSpot also added features to help with global marketing and keeping your brand consistent, like AI translations and a "Brand Voice" tool. Plus, there's a new Content Library, Content Approvals for teams, and ways to easily embed content anywhere.

Here's the best part: Content Hub integrates seamlessly with HubSpot's Marketing+ Bundle. This combines the power of their marketing tools with Content Hub's features at a good price. This makes it easier to manage your content from start to finish, from creating it to delivering personalized experiences to customers.

What About WordPress?

WordPress is still a popular option for content management, especially because you can customize it exactly how you want, offering a huge selection of plugins that add extra features (one of the main reasons why it shot to superstardom in the content marketing world in the first place).

However, keeping up with the latest content marketing trends can be a challenge with WordPress.  

For example, it doesn't have built-in AI features, advanced analytics, or integrated CRM capabilities. To get those features, you'd need to use extra plugins, which can be a hassle to manage and can add to your costs.

HubSpot vs. WordPress: What's Right for You?

The best platform depends on your business needs. Here's a breakdown:

• Personalization and CRM: HubSpot wins for seamless integration with their CRM for personalized marketing. WordPress requires plugins, which might not be as smooth.
• AI for Content Creation: HubSpot's AI features help you create content faster. WordPress needs separate tools, which can be complicated.
• Scalability and Management: HubSpot offers a secure, scalable platform without needing extra plugins. WordPress can scale, but it often requires more work and plugins.
• Cost: HubSpot has a clear pricing model. WordPress is free to start, but plugins and other services can add up.

The Final Word: The Future of Content Marketing is Here

While both the revamped Content Hub and the ‘ol reliable WordPress offer solutions for content management, the ideal CMS depends on your specific goals.

Let’s sum it up, shall we?

HubSpot Content Hub shines for businesses seeking: 

• Cutting-edge tools

HubSpot's AI features streamline content creation and management, saving you time and resources.

• Seamless integration

Content Hub integrates effortlessly with the HubSpot Marketing+ Bundle, providing a unified platform for all your marketing needs.

• Personalized marketing

HubSpot's built-in CRM integration lets you personalize content journeys for a deeper customer connection.

• Scalability and ease of use

The secure and scalable platform grows with your business, eliminating the need for complex plugin management.

WordPress remains a viable option for:

• Highly customized websites

For those with the technical expertise, WordPress offers extensive customization options for a truly unique online presence.

• Budget-conscious startups

While HubSpot offers a transparent pricing model, WordPress's free core software can be attractive for businesses on a tight budget, but the costs of add-ons and other required plugins need to be considered in the long run.

Ready to unlock the full REACH of your content marketing with Digital Reach Online Solutions?

Our team of HubSpot Whisperers are here to help you every step of the way — from onboarding and implementation to content strategy and ongoing management, we can help you design and execute a content marketing plan that drives results.

Contact us today for a free consultation! We’re excited to discuss your specific needs and goals and show you how the revamped Content Hub can empower your content marketing strategy (or we can just talk shop about how great Content Hub is, in general!).