The RevOps Loop
The RevOps Loop is your go-to podcast for practical insights and expert tactics on optimizing HubSpot and revenue operations, your weekly loop of RevOps insights and HubSpot know-how. Discover how to build scalable sales funnels, streamline cross-team handoffs, and master RevOps challenges for sustainable growth.
Share what topics you're interested in, your wins and potholes, and connect with your hosts Stjepan & Maarten. Join the Nonprofit HUG or find them on LinkedIn!
Nonprofit HUG: https://events.hubspot.com/nonprofit
Stjepan: https://www.linkedin.com/in/stjepangrcic/
Maarten: https://www.linkedin.com/in/maarten-bovendaerde/
Brought to you by;
Digital Reach Online Solutions https://www.digitalreachos.com/
Nonprofit Tech Shop https://nonprofittechshop.com/
All Episodes
Nobody Agrees What An MQL Is | Ep 23
Nobody agrees on what an MQL is. And honestly, that might be part of the problem. In Episode 23 of the RevOps Loop Podcast, Maarten and Stjepan are joined by Charlie Lord to unpack MQLs, lifecycle stages, lead qualification, and why so many teams struggle to agree on what each stage actually means. The conversation goes well past “What does MQL stand for?” and gets into the bigger RevOps questions: How many lifecycle stages do you actually need? What deserves its own stage? Should stages ever move backward? And what happens when you force a standard framework onto a business or nonprofit that doesn’t operate that way?
Marketing Attribution in 2026: What to Trust, What to Ignore | Ep. 22
Stop letting ad platforms grade their own homework. When Meta, Google, and your CRM all report completely different numbers, trusting a single source of truth feels impossible. On Episode 22 of the RevOps Loop podcast, Maarten and Stjepan map out how to solve the attribution puzzle. Key takeaways: • Comparing models to eliminate blind spots • Centralizing scattered data across platforms • Tracking non-traditional paths like offline channels and AI referrals • Choosing the right attribution tools for your stack Stick around to the end for the weekly cocktail review, featuring a Whiskey Sour and an unironic Cosmopolitan. 🍸 Have a HubSpot or RevOps topic you want us to cover? Share it with us on LinkedIn: Maarten → https://www.linkedin.com/in/maarten-bovendaerde/ Stjepan → https://www.linkedin.com/in/stjepangrcic/ 🔗 HubSpot User Groups Connect with other HubSpot users in our community-led HubSpot User Groups: LGBTQIA+ HUG → https://hubspot-academy-community-programs.us.hivebrite.com/topics/47532/events Nonprofit HUG → https://hubspot-academy-community-programs.us.hivebrite.com/topics/47512/events 🔗 Resources Digital Reach, helping for-profit teams grow smarter → digitalreachos.com Nonprofit Tech Shop, HubSpot for mission-driven orgs → nonprofittechshop.com
2026 RevOps Mid-year Review | Ep 21
2026 has already given RevOps teams plenty to process. Like, “are we building useful AI agents, or just collecting them?” 🤖 In Episode 21 of the RevOps Loop podcast, Maarten and Stjepan look back at the first half of 2026 and unpack the biggest developments shaping RevOps, HubSpot, AI, and the wider business technology landscape. Have a HubSpot or RevOps topic you want us to cover? Share it with us on LinkedIn: Maarten → https://www.linkedin.com/in/maarten-bovendaerde/ Stjepan → https://www.linkedin.com/in/stjepangrcic/ 🔗 HubSpot User Groups Connect with other HubSpot users in our community-led HubSpot User Groups: LGBTQIA+ HUG → https://hubspot-academy-community-programs.us.hivebrite.com/topics/47532/events Nonprofit HUG → https://hubspot-academy-community-programs.us.hivebrite.com/topics/47512/events 🔗 Resources Digital Reach, helping for-profit teams grow smarter → digitalreachos.com Nonprofit Tech Shop, HubSpot for mission-driven orgs → nonprofittechshop.com
AAM Post-Conference Review: RevOps Insights & Takeaways | Ep 20
AAM 2026 gave Maarten and Stjepan plenty to unpack. In Episode 20 of RevOps Loop, they recap their time in Philadelphia and dig into what museums can teach us about RevOps, CRM strategy, data visibility, and disconnected tech stacks. They also share quick takeaways from team members who were at AAM: Meghan Young, Tiaan Loots, Isabel de Waal, and Karen Senette. And yes, Maarten and Stjepan finally agree on a beer. Historic stuff. 🍺 Learn more about MuseumHub: https://nonprofittechshop.com/museumhub/what-is-museumhub Connect with us on LinkedIn: Maarten → https://www.linkedin.com/in/maarten-bovendaerde/ Stjepan → https://www.linkedin.com/in/stjepangrcic/ Digital Reach → digitalreachos.com Nonprofit Tech Shop → nonprofittechshop.com