Skip to content
The RevOps Loop

The RevOps Loop

MarketingNon-Profit6 episodes
The RevOps Loop is your go-to podcast for practical insights and expert tactics on optimizing HubSpot and revenue operations, your weekly loop of RevOps insights and HubSpot know-how. Discover how to build scalable sales funnels, streamline cross-team handoffs, and master RevOps challenges for sustainable growth. Share what topics you're interested in, your wins and potholes, and connect with your hosts Stjepan & Maarten. Join the Nonprofit HUG or find them on LinkedIn! Nonprofit HUG: https://events.hubspot.com/nonprofit Stjepan: https://www.linkedin.com/in/stjepangrcic/ Maarten: https://www.linkedin.com/in/maarten-bovendaerde/ Brought to you by; Digital Reach Online Solutions https://www.digitalreachos.com/ Nonprofit Tech Shop https://nonprofittechshop.com/
Latest episode

All Episodes

Starting Out in RevOps? | 06

Starting Out in RevOps? | 06

41 min 15 sec
In Episode 6 of the RevOps Loop, Maarten and Stjepan ask a simple question: if you were starting out in Marketing or RevOps today, what should you really focus on? They share how they got started, why small real projects beat endless theory, and how to combine free courses with tiny problems so the learning sticks. They talk through the basics of data structures, integrations, and APIs, how to tell a story with a dashboard, why curiosity and tool testing are career multipliers, and what it means to debug humans instead of just systems. The episode is a practical guide for junior marketers, aspiring RevOps pros, and anyone looking to build a modern, AI aware skill set without getting overwhelmed.
Play episode
RevOps Stories from the Trenches | 05

RevOps Stories from the Trenches | 05

39 min 37 sec
In Episode 5 of the RevOps Loop, Maarten and Stjepan look back at their week and share real stories from the RevOps trenches. They cover what it takes to explain technical work to non-technical teams, how to prioritize when everything lands at once, and why B2C and nonprofit data hygiene depends on strong first-party data. They also talk through the reality of vibe coding with AI tools, when to involve a real developer, and how to keep up with constant HubSpot updates. The episode closes with quick tool reflections and a beer review, offering a practical look at the day-to-day life of RevOps consultants.
Play episode
Training Teams on RevOps Processes in HubSpot | 04

Training Teams on RevOps Processes in HubSpot | 04

38 min 16 sec
In this episode of The RevOps Loop, we dive deep into the essentials of training teams on revenue operations processes using HubSpot. Maarten and Stjepan explore the nuances of enablement, discussing best practices for both in-person and online training sessions. You'll get insights on gathering contextual information to tailor training effectively, the importance of user stories, and strategies to keep teams engaged post-training. Additionally, we highlight how to identify and empower internal champions to facilitate ongoing learning and adoption. Join us for a practical discussion aimed at helping organizations streamline their RevOps processes and maximize the potential of HubSpot. Tune in for actionable strategies and valuable insights!
Play episode
Key Components of a Clean, Scalable Contact Management Strategy | 03

Key Components of a Clean, Scalable Contact Management Strategy | 03

46 min 43 sec
What are the key components of a clean, scalable contact management strategy? In this episode, Maarten and Stjepan take a deep dive into building a clean, scalable contact management strategy with key pillars including data model definition, standardizing data entry, property organization, and data hygiene. Plus, hear their insights on useful CRM tools and a fun beer review to close.
Play episode
Smarter Handoffs: Uniting Teams with HubSpot | 02

Smarter Handoffs: Uniting Teams with HubSpot | 02

41 min 21 sec
In this episode of The RevOps Loop, the guys get into the intricacies of operationalizing handoffs between marketing, sales, and service teams using HubSpot. They explore the importance of cross-team alignment workshops to address the human element in handoffs, ensuring everyone speaks the same language. They also discuss the value of implementing structured feedback loops and grading systems to evaluate handoff effectiveness, which can guide meaningful discussions during workshops. Need more? Stjepan and Maarten highlight the need for automated notifications and escalation triggers to maintain momentum in the handoff process. And of course they touch on the balance between providing essential information and avoiding information overload during handoffs. By utilizing HubSpot playbooks and AI summaries, teams can streamline data transfer, making handoffs more efficient and effective. Join Maarten and Stjepan as they unpack these strategies to enhance team collaboration and improve handoff processes.
Play episode
More episodes