The RevOps Loop
The RevOps Loop is your go-to podcast for practical insights and expert tactics on optimizing HubSpot and revenue operations, your weekly loop of RevOps insights and HubSpot know-how. Discover how to build scalable sales funnels, streamline cross-team handoffs, and master RevOps challenges for sustainable growth.
Share what topics you're interested in, your wins and potholes, and connect with your hosts Stjepan & Maarten. Join the Nonprofit HUG or find them on LinkedIn!
Nonprofit HUG: https://events.hubspot.com/nonprofit
Stjepan: https://www.linkedin.com/in/stjepangrcic/
Maarten: https://www.linkedin.com/in/maarten-bovendaerde/
Brought to you by;
Digital Reach Online Solutions https://www.digitalreachos.com/
Nonprofit Tech Shop https://nonprofittechshop.com/
All Episodes
RevOps for Nonprofits | 11
Revenue operations wasn’t built with nonprofits in mind, but nonprofits are quietly doing some of the most complex RevOps work out there. 💯 In Episode 11 of the RevOps Loop, Maarten and Stjepan break down how RevOps actually works in nonprofit organizations, and why donor-driven, event-based, and grant-funded models force teams to rethink funnels, lifecycle stages, reporting, and automation from the ground up. What we cover: ✔️ Why “revenue” means something very different in nonprofits ✔️ How donor, volunteer, event, and grant journeys break the traditional funnel ✔️ Why nonprofit RevOps is more dynamic, layered, and harder to report on ✔️ The hidden cost of legacy tools, locked-in systems, and data silos ✔️ Why a central source of truth CRM matters more for nonprofits than most teams realize ✔️ Practical RevOps lessons nonprofits can borrow from for-profit teams, and vice versa We also dig into reporting complexity, change management, personalization at scale, and how to avoid getting stuck in tech decisions that limit growth for years. As always, we wrap with a beer review, featuring a BrewDog Hazy Jane and a Belgian Golden Dragon. 🍻 Who should listen: Nonprofit leaders • RevOps practitioners • HubSpot admins • Marketing & ops teams • Anyone working with donor, event, or membership data Have a HubSpot or RevOps topic you want us to cover? Share it with us on LinkedIn: Maarten → https://www.linkedin.com/in/maarten-bovendaerde/ Stjepan → https://www.linkedin.com/in/stjepangrcic/ 🔗 HubSpot User Groups Connect with other HubSpot users in our community-led HubSpot User Groups. 🔗 Resources Digital Reach — Helping for-profit teams grow smarter → digitalreachos.com LinkedIn: https://linkedin.com/company/digitalreachos Facebook: https://facebook.com/digitalreachopm Nonprofit Tech Shop — HubSpot for mission-driven orgs → nonprofittechshop.com LinkedIn: https://www.linkedin.com/company/nonprofit-tech-shop Facebook: https://www.facebook.com/nonprofittechshop2025 RevOps Rewind | 10
In this milestone episode of The RevOps Loop, we celebrate our tenth installment by reflecting on the transformative year of 2025 in revenue operations and marketing. Join Stjepan and Maarten me as they get into the challenges and changes we've witnessed, particularly the integration of AI in everyday workflows. We'll explore how AI has shifted from a novel tool to a crucial part of our processes, impacting everything from meeting notes to customer service interactions. Looking ahead to 2026, the guys share insights on the evolving landscape, including the growing expectation for seamless integration of tools and the importance of full-funnel marketing strategies. Tune in for a compelling discussion that combines real-world examples with practical advice for navigating the future of RevOps. Share what topics you're interested in, your wins and potholes, and connect with your hosts Stjepan & Maarten. Join the Nonprofit HUG or find them on LinkedIn! Nonprofit HUG: https://events.hubspot.com/nonprofit Stjepan: https://www.linkedin.com/in/stjepangrcic/ Maarten: https://www.linkedin.com/in/maarten-bovendaerde/ Brought to you by; Digital Reach Online Solutions https://www.digitalreachos.com/ Nonprofit Tech Shop https://nonprofittechshop.com/Day in the Life of HubSpot Community Champion wtih Dan Moyle | 09
Community-led growth and becoming a community champion for HubSpot - are you ready to dive in? In this episode of The RevOps Loop, Stjepan and Maarten sit down with Dan Moyle, a HubSpot Community Champion, to explore what a typical day looks like for someone in this role. Your hosts ask Dan about the responsibilities of a community champion, from answering user questions to providing feedback on product features. Dan shares his journey with HubSpot, highlighting the importance of authenticity and consistency in community engagement. He emphasizes the benefits of being a community champion, including networking opportunities, exclusive access to beta features, and the joy of helping others navigate the platform. Join the guys as they unpack the pros and cons of this unique position and discuss how you can get involved in the HubSpot community. Share what topics you're interested in, your wins and potholes, and connect with your hosts Stjepan & Maarten. Join the Nonprofit HUG or find them on LinkedIn! Nonprofit HUG: https://events.hubspot.com/nonprofit Stjepan: https://www.linkedin.com/in/stjepangrcic/ Maarten: https://www.linkedin.com/in/maarten-bovendaerde/ Brought to you by; Digital Reach Online Solutions https://www.digitalreachos.com/ Nonprofit Tech Shop https://nonprofittechshop.com/Building RevOps Tools as Side Projects | 08
What actually works, what breaks, and what we learned building outside client work. In this episode of The RevOps Loop, Maarten and Stjepan explore building RevOps tools as side projects. The guys get into the benefits and challenges of creating custom tools using platforms like Replit and Lovable. Learn how these tools can be hyper-personalized to solve specific problems, offering insights into the process of building and learning along the way. Discover why RevOps professionals are uniquely positioned to innovate, bridging gaps across departments and enhancing operational efficiency. As always, they also share personal experiences and lessons learned, highlighting the importance of avoiding unnecessary complexities and focusing on solving real problems. Hit play to learn how these side projects can transform internal processes and potentially lead to commercial opportunities. Share what topics you're interested in, your wins and potholes, and connect with your hosts Stjepan & Maarten. Join the Nonprofit HUG or find them on LinkedIn! Nonprofit HUG: https://events.hubspot.com/nonprofit Stjepan: https://www.linkedin.com/in/stjepangrcic/ Maarten: https://www.linkedin.com/in/maarten-bovendaerde/ Brought to you by; Digital Reach Online Solutions https://www.digitalreachos.com/ Nonprofit Tech Shop https://nonprofittechshop.com/