The Attribution Lie: First touch, last touch, multi-touch - none of it is really true | Ep 16
The RevOps Loop
For years, attribution has been treated like the ultimate source of truth in marketing and RevOps. But what if most of it is… wrong? 📊 In this episode, Maarten and Stjepan dig into one of the most misunderstood (and misused) areas in RevOps: attribution. From misleading dashboards to overengineered models, they break down why attribution often tells an incomplete story, and what you should actually do with it.
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