Nobody Agrees What An MQL Is | Ep 23
The RevOps Loop
Nobody agrees on what an MQL is. And honestly, that might be part of the problem.
In Episode 23 of the RevOps Loop Podcast, Maarten and Stjepan are joined by Charlie Lord to unpack MQLs, lifecycle stages, lead qualification, and why so many teams struggle to agree on what each stage actually means.
The conversation goes well past “What does MQL stand for?” and gets into the bigger RevOps questions: How many lifecycle stages do you actually need? What deserves its own stage? Should stages ever move backward? And what happens when you force a standard framework onto a business or nonprofit that doesn’t operate that way?
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