Marketing Attribution in 2026: What to Trust, What to Ignore | Ep. 22
The RevOps Loop
Stop letting ad platforms grade their own homework.
When Meta, Google, and your CRM all report completely different numbers, trusting a single source of truth feels impossible. On Episode 22 of the RevOps Loop podcast, Maarten and Stjepan map out how to solve the attribution puzzle.
Key takeaways:
• Comparing models to eliminate blind spots
• Centralizing scattered data across platforms
• Tracking non-traditional paths like offline channels and AI referrals
• Choosing the right attribution tools for your stack
Stick around to the end for the weekly cocktail review, featuring a Whiskey Sour and an unironic Cosmopolitan. 🍸
Have a HubSpot or RevOps topic you want us to cover?
Share it with us on LinkedIn:
Maarten → https://www.linkedin.com/in/maarten-bovendaerde/
Stjepan → https://www.linkedin.com/in/stjepangrcic/
🔗 HubSpot User Groups
Connect with other HubSpot users in our community-led HubSpot User Groups:
LGBTQIA+ HUG → https://hubspot-academy-community-programs.us.hivebrite.com/topics/47532/events
Nonprofit HUG → https://hubspot-academy-community-programs.us.hivebrite.com/topics/47512/events
🔗 Resources
Digital Reach, helping for-profit teams grow smarter → digitalreachos.com
Nonprofit Tech Shop, HubSpot for mission-driven orgs → nonprofittechshop.com
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