Marketing Operations refers to the people, processes, technology, data, and strategy that drive an organization's marketing efforts. Through all these different roles and factors, the marketing team can operate efficiently and deliver the desired business outcomes.
Think of Marketing Operations as the engine that drives results. This department focuses on behind-the-scenes activities that ensure that processes run smoothly and campaigns reach their goals.
Members within the team still possess traditional marketing skills but also possess more technical and analytical skills. A typical Marketing Operations team has many responsibilities — which include but are not limited to:
Marketing Operations enables marketing departments to operate efficiently. Essentially, the marketing ops team is responsible for supporting the systems and processes that allow the marketing team to perform optimally in their roles.
The vast set of roles and functions involved within this department help:
The truth is, without marketing operations, it would be tough for marketing teams to complete essential activities effectively.
|
Roles |
Median Annual Salary |
|
Vice President Of Marketing Operations |
247,600 USD |
|
Marketing Operations Manager |
86,909 USD |
|
Marketing Technologies Specialist |
62,150 USD |
|
Data Analytics Specialist |
119,500 USD |
|
Creative Director |
141,957 USD |
|
Email Specialist |
62,150 USD |
|
Social Media Specialist |
56,625 USD |
|
Content Strategist |
76,432 USD |
|
Copywriter |
68,000 USD |
|
Graphic Designer |
57,000 USD |
|
TOTAL PAYROLL This is if you just hired for every role at a median salary range...not experts! |
978,323 USD |
As you can see, the payroll expense of having to launch a whole new sub-department for your marketing team can make quite the dent in your yearly budget.
Let’s face it, for most businesses, hiring an entire marketing operations team won’t make sense. There are too many diverse roles and specializations you need to cover to make it work. And quite simply, that’s a lot of salaries at the end of the year on your books!
You can get the same set of expertise (and perhaps even more) by hiring an agency to drive your business forward.
Chances are a well-established agency will have plenty of experience solving business problems and challenges similar to yours and your industry. Such agencies also tend to attract the best of talent as well. This means you get access to the industry-leading professionals and their set of resources and technologies for a fraction of the cost of hiring a full-out marketing operations team in-house.
Partnering with the right agency can bring you big wins on multiple fronts. Your monthly retainer will only be a fraction of the cost of having your marketing operations team. And you also access the best professionals and their set of tools, resources, and expertise.
The most significant advantage of partnering with a high-growth and high-performance agency is the fact that you’re more likely to drive your business forward. Whether you’re aiming for more revenues and sales, high AOVs, or just increased exposure, these firms usually have done it all by the time they engage with you.
At Digital Reach, our philosophy is simple. We have partners – not clients! We understand that digital marketing is about designing an ecosystem centered around business growth in the real world. That understanding is what sets us apart and what drives the success of those with whom we partner.
By combining the expertise of a large agency with the high-touch sensibilities of a boutique consultancy, we have helped many businesses reach their growth goals and marketing objectives.
As a Google partner, and Hubspot Platinum Solutions partner, we work hand-in-hand with sales and marketing teams of all sizes to uncover missed opportunities, automate marketing tasks, and drive high-quality leads.
Want to discover what partnering with a high-performance agency can mean for your business or organization?
Book a no-obligation discovery call with one of our expert marketing professionals.