At this point, you’ve either heard of HubSpot, or you’ve been enjoying life under a rock.
The CRM platform hit the scene in 2006 and has been innovating ever since to bring business process automation, sales enablement, customer service ticketing, website building, and marketing content distribution under one roof. With new features and functions enriching the platform every month, the goodness keeps growing, and so do businesses that use HubSpot.
What you might not know about HubSpot is that its full suite of services can greatly enhance how the platform benefits your business.
HubSpot has five platforms-within-the-platform, called Hubs:
Though each hub has its own unique offerings for business enhancement, HubSpot is so much more than the sum of its parts. It’s more than a CRM. It’s more than a sales tool or an automation enabler.
It’s a one-stop-shop for organizing, implementing, and analyzing your business growth plan.
With hubs that support the major pillars of your organization, HubSpot is your best friend for sustainably scaling. It relieves growing pains while identifying further opportunities for you to win.
Fewer loose ends, less lost data, minimized miscommunication among teams—it’s all possible with HubSpot. You simply have to know which hubs can handle your vision for the future.
With so much goodness to choose from, picking the right fit for your business starts with accessing your more pressing needs.
HubSpot has something for everyone on every team. But before you choose, get to know the hubs a bit better:
The Customer Service Hub is described by HubSpot as “everything you need to put customers first.” And that’s no exaggeration. Features like live chat, meeting scheduling, and inbound call forwarding give your CS team the power to deliver high-quality service in real-time. Meanwhile, an efficient and customizable support ticket pipeline pairs with task management functions to make sure no customer gets left behind.
Want to know how your customers feel about their service experience? On the Professional Package Level, you can create and send surveys to poll recent customers. Analytics become available on this level too, so you can gain more visibility into the wins and weaknesses of your customer service process.
Oh, Sales Hub, how do we love thee? Let us count the ways. The HubSpot Sales Hub is often square one for businesses eyeing process optimization because everyone loves the idea of closing more deals, faster.
HubSpot makes it possible with Sales Hub features like conversation routing as well as its thorough call tracking and note-taking functionality. Your sales team will always know when they last spoke to a prospect, what was discussed, and what needs to happen next.
Did we mention you can automate certain sales steps and customize your customer records, too? It’s true—not only is faster access to client information easily achievable but so is a higher-touchpoint sales process with less manual effort. You can also accept payments, send video messages, collect digital signatures, configure prices for your product library, and more using Sales Hub. No wonder it’s a crowd favorite!
Email marketing is not going anywhere anytime soon. After all, an average ROI for email marketing clocks in around 37:1, putting it up there with content marketing as a high-return priority for businesses across most industries.
Thankfully, the HubSpot Marketing Hub can help with emails, blogs, and social media. It also offers integrations for forms, landing pages, ad optimization on all the leading platforms, and video hosting. However you prefer to engage your audience, Marketing Hub has it covered.
This hub allows you to leave behind the eclectic and clunky mix of scheduling, targeting, and analytics tools your team has struggled to synchronize. There are even account-based marketing functions that make targeting high-value accounts easier, and dynamic personalization to give your followers the one-to-one experience they crave.
Data nerds and process junkies, this one’s for you.
If automation is on your list of to-dos, then the Operations Hub is bound to capture your attention. Meant to make data collection and cleanup an absolute breeze, Operations Hub has everything you need to connect your internal processes to the outside world.
Webhooks and scheduled workflow triggers give you a set-it-and-forget-it method for advancing customer relationships. All the while, custom field mappings, custom properties, and record customization put you in complete control over how customer data is managed and viewed. Take it a step further with custom reporting, contact scoring, and data quality automation that remove the guesswork of analytics.
Websites that need a little TLC will rejoice when you add CMS Hub to your tech stack. Ideal for securing your website and integrating it with HubSpot’s other high-powered tools, the CMS Hub offers premium hosting, password-protected pages, custom domain security settings, and more.
When it comes to content, it’s easy to improve your search performance with CMS Hub. The platform hands over SEO optimization recommendations, empowers your content strategy, and integrates with Google Search Console. Web updates get easier too, with CMS Hub’s drag-and-drop page editor, pre-built themes, and a marketplace of apps that bolt on to enhance your site’s functionality.
Then, you can see how well your changes perform with contact create attribution that shows where people joined your list. CMS Hub is the cleaner alternative to other purportedly user-friendly website builders.
After all that, you might find it hard to choose just one or two hubs to enable your growth plan. There are certainly some dynamic duos in the mix that go together like peanut butter and jelly.
Take, for example, the Sales and Marketing Hubs that, when used together, make onboarding new customers and keeping them engaged way smoother than your old method of team-to-team transfers.
Or the CMS and Services Hubs: a pair that keeps the user experience at the forefront of your website design, from the building stage and through every optimization sprint.
Finding the right combination of hubs to scale your business is tricky. Opting for only a few hubs means weighing which teams need organized, centralized, easy-to-use tools that enable their success. Chances are, every department can benefit from what HubSpot has to offer.
Maybe the right choice for your business is not to choose at all. Why compromise?
Just when you thought HubSpot couldn’t get any better, it combined all the goodness of its separate hubs into one super-powered suite. Known as the CRM Suite, this massive bundle brings all of HubSpot’s free tools under one big umbrella with all five hubs for one discounted price.
We get it: It feels like a huge leap to go from one or two hubs to the whole kit and caboodle. From a budget perspective alone, the decision may not seem feasible but trust us: it’s worth it.
Before you start buying one hub at a time, consider all the ways that going all-in could actually amplify HubSpot’s benefits for your business.
Let’s address the elephant in the room: cold hard cash.
More hubs = more money, right?
That statement is both correct and incorrect in a number of ways.
While HubSpot always offers a stellar value proposition regardless of which hubs you choose, going for the entire HubSpot suite promises even more bang for your buck.
Month to month, you could be saving about 55% with the CRM Suite instead of picking up the hubs à la carte on the Professional package level. The savings could amount to even more than that if you have a lot of sales or services seats, or an abundance of marketing contacts, too.
That said, the CRM Suite grows with you. As your team and business expand, opting for the CRM Suite can save you more than $10,000 annually.
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Per-Hub Pricing |
CRM Suite Pricing |
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What You Get:
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What You Get:
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Total Cost: $2915/month |
Total Cost: $1600/month |
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Based on Professional level pricing across all individual hubs and CRM Suite as of Apr 22, 2022 |
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Though you may spend more on the Suite than you would a single hub, you’re saving buckets by going for the whole set. To put it into perspective, the CRM Suite costs less each month than if you were to buy only the Marketing and Operations Hubs à la carte.
The investment is worth it, too.
According to data from more than 100,000 of its customers in 2021, HubSpot found that Marketing Hub customers saw an average of 181% increase in website traffic as well as a 159% increase in inbound leads one year after purchasing HubSpot. Sales Hub customers experienced, on average, a 92% increase in deals closed-won and 41% increase in deal close rate one year after purchasing HubSpot.
Put those ROI impacts together, and two of your five hubs just might pay for the whole Suite in year one.
If you thought the Service Hub put customers first, the CRM Suite takes it to a whole new level.
Gartner reports that 74% of respondents to its 2022 dynamic customer engagement survey say creating a seamless customer journey across assisted and self-service channels is “important” or “very important.” But with siloed teams using different platforms to organize workflows, it’s no wonder customers feel a disconnect as they progress through your pipeline.
One of the major pain points HubSpot solves for thousands of businesses is an overwhelming amount of disjointed tools. Using the CRM Suite brings all your teams into the same workspace to manage customer profiles, communications, and creative optimization.
The Suite allows for diligent, granular insights to be shared across departments, but all your customer sees is a unified experience without headaches, slowdowns, or speed bumps.
They go from:
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Being targeted by your marketing team with customized workflows of content |
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Warmed-up interactions with a sales rep who already knows their needs |
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Demo calls and live chats with your sales team |
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A smooth onboarding experience with customer service |
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Casually browsing your adaptive website |
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Real-time interactions with CS reps to get their questions answered |
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Exploring your blog and trying a few products |
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Receiving smart content based on their interests |
Your opportunities to delight customers go through the roof when you unite your teams in the CRM Suite. Not to mention the positive internal experience of fewer feuds between teams and tools! With everything in one place, everybody wins.
The goals you’ve set for your business are more attainable than you think, and the right tools can accelerate your scale. HubSpot’s CRM Suite puts all the right tools in your hands right away.
There’s no denying each individual hub’s power for organizing and optimizing. The unfortunate result of that, though, comes when you opt to cherry pick which hubs you use. Incongruent growth across your teams can deepen departmental divides and actually worsen some of the problems HubSpot usually solves.
Consider your marketing team, for example: Equipping them with the Marketing Hub will make it easier for them to create and disseminate strategic content to a highly targeted or segmented audience, automatically. When they achieve the 159% increase in inbound leads we talked about earlier, will your sales team be able to keep up, or will you lose leads due to disorientation?
And now the marketing team is pressuring your web development team to implement website updates faster based on the engagement data they are collecting. Unfortunately, your current setup doesn’t incorporate smart content that can funnel users according to their profile data.
As your volume grows, will your existing processes be enough to handle the increase? Perhaps enabled with the Operations Hub, you could take manual data cleanup off someone’s plate, automate repetitive tasks, and maintain your momentum without missing a beat.
Suddenly, the dominos are falling and your investment in one hub cannot be justified without another and another. If you’re going to need all of the hubs anyway, start with CRM Suite from Day 1. It’s the best thing you can do for your teams and your budget.
Ultimately, enabling your entire business with HubSpot’s unstoppable tools promises balanced growth throughout your organization. The CRM Suite is the ultimate way to kick off that expansion for your business. You will position your entire organization on a trajectory of success with easy-to-implement tools, actionable analytics, and unified management.
But it’s a big step.
Enter the limitless world of HubSpot CRM Suite with a tour guide who has seen it all, used all the features, and knows all the tricks for working around the beginner blues.