Nonprofits operate in a world where resources are often limited, but the demand for meaningful engagement and measurable impact is high. HubSpot’s suite of tools is designed to help nonprofits streamline operations, enhance donor engagement, and scale their efforts without the burden of complex systems or massive budgets.
With the latest updates in September 2024, HubSpot is more powerful than ever for mission-driven organizations.
Here are five key features nonprofits should prioritize to maximize their reach and impact:
For nonprofits, relationship-building is crucial. HubSpot’s CRM offers an intuitive, centralized system to manage donor, volunteer, and stakeholder interactions, helping your team track every engagement, whether it's a donation, event registration, or communication.
New Update:
The Custom Channels API (Beta) takes CRM functionality to the next level by allowing nonprofits to integrate custom text-based messaging channels directly into HubSpot. This empowers organizations to build and manage communication platforms tailored to their community’s needs, from SMS donation reminders to volunteer coordination.
Many nonprofits struggle with time-consuming manual marketing tasks. HubSpot’s marketing automation helps streamline email campaigns, social media posts, and donor nurturing efforts, ensuring that your nonprofit can engage donors and volunteers without overwhelming your team.
New Update:
The new Form Editor (Beta) allows nonprofits to build custom forms with more flexibility, whether embedding them on your website or using them for event registrations. This feature simplifies the process of collecting information from donors, volunteers, or event attendees.
Nonprofits rely on personalized engagement to build long-term relationships with donors and supporters. HubSpot’s smart content feature allows you to tailor your messaging based on a visitor’s behavior, such as donation history or event participation, creating a more personalized experience.
New Update:
With Enhanced Reporting for Custom Objects, nonprofits can now track unique data points—such as donor impact metrics or volunteer hours—directly within HubSpot. This enhanced reporting allows you to generate detailed insights on the effectiveness of your campaigns and programs, driving smarter decision-making.
While nonprofits may not manage “sales” in the traditional sense, many still oversee complex donor relations, grant applications, and program funding opportunities. HubSpot’s Sales Hub allows you to create custom pipelines to track these relationships and manage interactions at each stage.
New Update:
HubSpot’s Data Quality Digest helps nonprofits keep their CRM data clean by providing weekly reports on inconsistencies. With growing donor and volunteer databases, ensuring data accuracy is essential to avoid miscommunications and lost opportunities.
For nonprofits focused on major gifts or corporate sponsorships, HubSpot’s Account-Based Marketing (ABM) tools can be invaluable. ABM helps your team align outreach efforts with high-value donors or sponsors by creating tailored, personalized campaigns.
New Update:
The LinkedIn CRM Sync allows nonprofits to seamlessly log LinkedIn interactions into HubSpot. This integration is particularly useful for nonprofits that rely on LinkedIn to build relationships with corporate sponsors, board members, or high-value donors.
Nonprofits are often resource-strapped, which means they must be strategic about how they engage with donors, volunteers, and supporters. With HubSpot’s new features and recent updates from September 2024, nonprofits now have even more tools to streamline operations, maximize engagement, and scale their efforts.
From CRM integrations and automated marketing to ABM tools for major gifts, HubSpot offers a robust, all-in-one solution to help nonprofits focus on what matters most—making an impact.
Discover how Digital Reach can help.